The Agentic Gap: What Brands Need Before AI Can Orchestrate Commerce Media
Many marketing and commerce teams are still focused on integrating AI into existing processes. Yet the real transformation goes far beyond content creation, reporting or campaign optimization. AI is increasingly changing how consumers discover, compare and buy products – while also reshaping how brands plan, activate, measure and govern marketing activities.
This Masterclass explores what that shift means for organizations. The key question is no longer where AI can be deployed, but where it fundamentally changes customer journeys, decision-making and competitive dynamics.
The session shows where human judgment remains essential, where autonomous systems create new opportunities and how organizations can build operating models that enable both to work together responsibly. Participants will gain practical orientation for navigating the next phase of AI-driven marketing and commerce.
Register your interest here
Jeff Cohen leads global business development at Skai, overseeing partnerships and innovation across the commerce media ecosystem. A recognized thought leader, he is focused on uniting brands, agencies, retailers, and publishers around the next era of growth. Previously, Jeff was Principal Evangelist at Amazon Ads, where he helped build the partner-first community, championed the adoption of breakthrough solutions, and engaged thousands worldwide through education and advocacy. Outside of work, he enjoys time with his family, sipping whiskies, and following his beloved St. Louis Cardinals (yes, even this season).
